Floral Pulse — The heartbeat of a smarter flower shop.
Helping florists price better, work smarter, and rely less on disconnected software.
Free for select florists during development · Feedback shapes the platform
Built for
Florists first
Commercial focus
Profit clarity
Access now
Free early access
Why Floral Pulse exists
Built around real florist pain points
Pricing, workflow, stock, weddings, delivery and daily control — shaped by real shop experience.
Pricing & margin
Labour, VAT, flowers, sundries and real margin visibility.
Weddings & Events
Quotes, setup, labour, delivery, RAMS and profitability.
Stock Control
Flowers, sundries, recipe usage, deductions and reorder awareness.
Daily workflow
Orders, tasks, delivery visibility and mobile support.
Why join early?
Early access lets select florists use the platform free while it is being built, and directly influence what gets improved next.
The florist reality
Most florists are losing money without even realising it.
Underpricing, forgotten sundries, missing labour, stock waste and daily admin drag all chip away at profit. Floral Pulse is being built to stop that.
Underpriced bouquets
Pricing by instinct instead of real margin.
Forgotten extras
Boxes, ribbon, wrap, cards and labour disappear into the job.
Stock waste
Over-ordering and poor recipe visibility cost money fast.
Order chaos
Paper, messages, memory and multiple tools do not scale well.
Too many systems
Florists should not need several vendors to run one business.
Calculator preview
Know your real bouquet profit before you sell it.
Floral Pulse is not just another admin system. The calculator brings flowers, labour, sundries, VAT and pricing insight into one clean florist-first view.
Flower cost
£11.15
Live stem costing
Labour
£3.00
Included properly
Sundries
£0.48
Pack to unit cost
Why florists care
No more rough pricing, forgotten sundries or labour disappearing into thin air. Floral Pulse helps turn pricing into a repeatable commercial process instead of guesswork.
Hand-Tied Spring Bouquet
Homepage calculator preview
Flowers
Qty × unit cost
Labour
Sundry example
Pricing summary
LiveCommercial insight
Increase by £12.60
Floral Pulse flags whether a bouquet is underpriced, commercially healthy, or has premium pricing headroom.
Why this helps
- • Shows labour and sundries properly.
- • Makes underpricing visible instantly.
- • Helps turn pricing into a repeatable process.
Built by florists, for florists
Real florist experience. Real technical knowledge. Built with purpose.
Floral Pulse is being built by people who understand both floristry and technology from the inside, not by a generic software company guessing how flower shops work.
Built from real shop life
Created around the pressures, workflow and commercial reality of a working florist business.
Commercially minded
Focused on pricing, margin, stock awareness and the decisions that quietly affect profit.
Less software sprawl
Built to help florists rely less on multiple disconnected systems and suppliers.
Shaped by feedback
Select florists can join free during development and directly influence improvements.
Why that matters
Floral Pulse is being built to feel more relevant, more practical and more commercially useful to florists from day one.
Rhiann Jones
Director of The Flower Fountain · Florist for 35 years
Rhiann brings decades of real florist experience, with first-hand knowledge of the pressures, workflow, creativity and practical demands of running a busy flower shop.
Mark Bowen
35 years in IT management · Owner of Eonian IT Solutions · Director of The Flower Fountain
Mark combines long-standing technical and management experience with real-world florist business knowledge, helping shape Floral Pulse into a platform that is practical, scalable and genuinely useful.
Together, after 20 years together and 15 years running The Flower Fountain, they saw the same limitations and pain points in current florist software again and again.
Floral Pulse is being built to help florists manage their businesses more effectively, without the high costs and frustration of relying on multiple software vendors just to cover the essentials.
Modules
Built to grow in layers, not bloat in one screen.
Floral Pulse is intended to let florists adopt the tools they need in stages, starting with the operational core and expanding into more specialist modules as the platform matures.
Workroom
Florist pricing tools, saved calculations, business defaults and workflow support.
Explore Workroom →CRM
Customer notes, order history, reminders, occasions and account management.
EPOS / POS
Counter sales, custom bouquets, loyalty, discounts and florist till workflow.
Stock Control
Stems, sundries, recipes, usage tracking and reorder awareness.
Weddings & Events
Quotes, setup plans, labour costing, delivery, RAMS and event profitability.
HRM, delivery, customer apps and more
Extra operational layers can be added without turning the platform into clutter.
Development path
Start useful. Expand carefully. Keep it florist-first.
Floral Pulse is being developed in stages so the platform solves genuine florist problems in the right order.
Stage 1 — Workroom
Pricing tools, saved calculations, workflow support and business defaults.
Stage 2 — Connected florist operations
CRM, EPOS, stock and related operational modules that need to work together cleanly.
Stage 3 — Specialist tools
Weddings, event tools, delivery layers, apps and wider business systems.
Platform vision
Florist-first logic
Built around how flower shops actually work rather than generic business assumptions.
Modular structure
A cleaner growth path without stuffing every feature into one bloated core.
Operational clarity
Help florists make better decisions around pricing, workflow, stock and customer management.
Built with feedback
Early users directly influence what gets prioritised and improved.
Free Early Access for Select Florists
Request free early access and help shape Floral Pulse while it is being built.
We are offering free early access to select florists while the platform is being developed. This gives you the chance to explore the first live tools, share feedback, suggest improvements, and help influence the future direction of Floral Pulse.
If you want to be involved early, help shape development, and get access before wider rollout, request early access today.
Built with real florist input. Shaped by real flower shop experience.